Lesson from Developing and Selling the Solution

1. Focus to the market demand
When we got an idea for developing a solution, ensure that the solution is a market demand thing. Otherwise it ends up with a time & energy wasting. Check whether market willing to pay for your solution. Your solution maybe not something new and has widely known, but it may also be something new or not common.

To determine whether your solution is marketable or not, you have to find out how your solution would give benefit for your customer. (S)trengths-(W)eaknesses-(O)pportunities-(T)hreats analysis would help to reveal this. The solution maybe one step ahead beyond market needs, but if you confidence the value of the solution itself, then you may need to educate the market. Market has to be penetrated before you can get any sales point.

Once you say “Yes” to this point, then write up a list of reasons why market worth to buy your solution.

2. Analyze the market
Find out how is the market competition, how is the sales life cycle of the solutions, how is customer’s spending their money for your solution, find out the threats for your solutions (technology changing, economy downturn, process/methodology changing, etc).

Once you say "Yes" to this point, then continue to make it happen.

3. Develop the solution
Project management is the key tool to make your solution idea come into real. Developing the solution may consist of product/service engineering activity and also creation of its business plan. This would be a critical step to achieve.

Once you pass all these steps, you'll be in the business then.
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