Strategy

The word “strategy” derives from the Greek work stratogos; which is formed by two words:

• “stratos” – meaning army.
• “ago” – meaning leading/guiding/moving to
  

Strategy is then projected in tactic which is a conceptual action. A conceptual action should aim for one or more meaningful outcomes. A meaningful outcome should be meeting a set of objectives. At the end, the objective should have value to designated people at stake for the specified action.

In business, strategy relates to the competition, differentiation, positioning, sustainability and future orientation. In short, strategy is how to beat the battle.

./Salam,